The first in a series of Branded Content Films for Archibald Optics the “Redefine Excellence Series” is looking into areas of excellence in and around London that share the same obsession as Archibald. Focusing here on the story of head barber Erin Winkworth and what excellence as a barber means to her. Londoner, Erin has been barbering for 13 years and is regarded as one of the top beard sculptors and traditional wet shavers in London.

Archibald is devoted to excellence, investing in the time and craft behind each one of their products, without the excessive mark-ups of conventional luxury retailers. They have achieved this by searching for and establishing personal relationships with the world’s most talented craftsmen. Using knowledge that has been passed down through generations, their purpose is to work without compromise to create something truly exceptional, which you will cherish for years to come.

For more information and to see the exceptional eyewear from Archibald go to:

With special thanks to Pall Mall Barbers for working with us to help make this film.
to find out more about them please go to:

Shot using an Arri Amira

Director + Producer: Jack Coldicott
Director of Photography: Ruaraid Achilleos-Sarll
Gaffer: Peter Banks
Composer: Marcin Samborski
Foley mixer: Brodie Sandison
Barber: Erin Winkworth
Customer: Phillip Scott